Negative messages on social media

Many of us are aware that social media has become one of the top forms of communication in today's world of business. Various companies use some type of social media to kickoff their business and establish credibility, or to stay connected with their consumers. With that being said, social media has inclined to a key component of whether a business thrives to its fullest potential or not. 

On the contrary, social media can also be the downfall of a business. Above, I have inserted an example of a negative message that can be seen on social media. This particular posting was made on Facebook by PCMag regarding the cellular network Verizon. PCMag is a lab-based company that reviews consumer electronics, business technology, and internet products. One exceptional thing about PCMag is that they give independent reviews of the latest products and companies to ensure that people are receiving the highest quality for their money. In spite of Verizon being the leading cellular network provider, they are still well-known for their excessive charges and gimmicks to draw customers in or to extend existing customers’ contracts.

This facebook post by PCMag really zones in on the specifics of how Verizon "screws over customers". Many of the negative examples in this post have once been viewed as positive options within Verizon. This in turn, creates an image of Verizon as falsifiers and unrealiable, and also causes them to loose some credibility. Liking is a another concept within business writing that is portrayed in this post. As this image circles the web, more and more people are prone to post their negative experiences with Verizon because they are able to relate. With that being said, its less likely that people will choose this company for their cellular services, or even renew their contracts with them.