What about Twitter?

As I've mentioned to my group members, I believe that Nest Realty should give Twitter a shot with expanding their social media presence. They have already established a social media presence on Facebook, Instagram, and somewhat Youtube. I think Twitter would just deepen their horizon.

I believe that some people view Twitter to be somewhat useless, but in my opinion its a quick way for a company to advertise, and show their expertise. Instead of making a extensive status on Facebook, a realtor could just post a sentence on Twitter and it can be seen by so many people. Here is an example of how a realtor is using Twitter:

In this example you can see how Twitter is very similar to Instagram. A realtor is able to post pictures of houses and other properties, specials or events going on in the area. One key thing about Twitter is that these post can be seen by a previous client, retweeted to where its now visible on their news feed, which in turn presents the opportunity for future followers and potential clients to see it and gain interest,

Overall, even though Nest thinks that social media can be a little much at times. I do think if they began to utilize twitter it would only expand their clientele. There's no harm in trying out new social media sites in order to have a well-rounded conclusion of what works best for their company.

Types of social media used in realty- What are the best ones?

I've been doing some research to figure out the types of social media used in Nest Realty and other realtor brokerages, and which social media sites work the best. I'm fascinated by all of the useful information I've found thus far. As many of you know, social media plays a huge role in our society today. Whether that's people's social life, or businesses methods of communication on social media.

There are many different types of social media used in realty. Some of which are Youtube, Twitter, and Facebook. Many would think that these Realtors use these sites as sales pitch, but that's very rarely the case. During my research I found a realtor company in Manhattan that has recently made a transition to social media. To build a relationship with their followers, maybe even potential clients, "they post information ranging from restaurant recommendations to neighborhood happenings - which over time builds the relationships and trust that may eventually turn fans into clients." I found this to be very clever. It makes the increase of their clientele much more subtle. They don't just hop on social media and try to lure people in directly, which greatly benefits their ethos

While doing my research I found the most unexpected social media site- LinkedIn. NorthMarq- a Bloomington- based company did a online perception research study in order to determine if LinkedIn or Facebook were the go-to site to search for information on the professionals within that company. I was really surprised by this, I thought most people would still utilize Facebook to look up personal information about their realtor. Even though LinkedIn was the more utilized site for this particular company that still doesn't necessarily mean that LinkedIn is the better social media site. I think in order to find the best site for Nest Realty or any other company, it will take trial and error. With that, Nest should be on every social media site (ie:Twitter, Facebook, Instagram, Youtube, LinkedIn) in order to see which particular site they get the most feedback and followers. Thus being able to see what the best social media site it for their company. 

Sources:

Fung, Amanda. "Social Media Hits Home." Crain's New York Business. 16 May 2011. Web. 24 October 2015

Parmar, Arundhati. "Real Estate Meets Social Media." LexisNexis Academic. 31 December 2009. Web. 24 October 2015.

Nest Realty and Ethos

Nest Realty is a brokerage that my classmates and I will be researching for our project in my UNCW business writing course. They have many components to their business that makes them out shine the other companies her in Wilmington, NC

Ethos is one term we have discussed heavily in my Business Writing course. For those that are unaware of what this term means, it is one of the rhetorical appeals (pathos and logos are the others) and it can be simply referred to as the credibility or character of a company.

From examining Nest Realty's official website at http://www.nestrealty.com/wilmington/ I have seen the outstanding amount of effort and dedication that went into building a brand for this company. They have definitely stayed up-to-date with the latest trends in design of the website and training the various employees. Majority of the time when companies are mainly based off of commission, competition can be a major issue. Another thing that I really found amazing about Nest, was that each realtor didn't see each other as a competitor, more so as a family member. This made the credibility of Nest more reliable, because new clients will be assured in knowing that their realtor is not just viewing them as another piece of commission they can get to before the next, but they are solely concerned with making the client feel comfortable in every aspect of their buying or selling process.

 (Figure 1)

Figure 1 is a picture of how I believe Nest showed some character on their website. I like how they used one of the "magic numbers" to make some aspects of their company stand out. In one of my previous blogs, I stated that the usage of magical numbers creates a easier read for the interested client and a quicker response for the company. I believe Nest did just that with this asset to their website. When the prospective client sees these "3 ways Nest isn't like the rest" they will have something to compare to other potential companies without having to search too deep, and/or they will have 3 more concrete reason why Nest fits better with their wants and needs of buying or selling a home.