Progress Report (Memo)

Nest Realty has created a well-rounded social media presence thus far. From their facebook page to their official website, they do an awesome job incorporating ethos and visual rhetoric. Thus far in this service learning project, my team has collectively found information about Nest Realty’s social media presence that we feel could be utilized in a more beneficial manner. We have looked at Nest Realty official website, academic journals, and any other source we feel could contribute to the success of this project. This memo summarizes some of the work my teammates and I have done so far.

Findings

While doing our research on Nest Realty my teammates and I have come up with two ideas that we would like to propose to this company. Thus ideas are: making it mandatory that each employee has a LinkedIn profile, and also suggesting that Nest Realty does a better job with communicating with clients and followers on social media. Although, some employees do have a LinkedIn profile, we feel that it would be more beneficial to the company as a whole if everyone created a LinkedIn account. When it comes to communicating with clients and followers on social media, we feel it would be useful if Nest actually responded to some of the post they receive on their Facebook page instead of simply “liking” it. This will present a more engaging atmosphere with the company and its clients through social media.  Collectively, these ideas will build a stronger relationship between the realtor and client, which in turn could increase Nest Realty’s chances of a buy or sale.

Focus of Report

We will zone in on how these findings would most benefit Nest’s social media presences. We are hoping that from this information Nest will have even more of a successful buying/selling rate within their company.

Obstacles and Needs

Every collaborative report does not come easy. I do believe some of the obstacles my group will face is lack of communication with each other, and Nest. With this being a online course, times of communication can vary between group members and clients. As far as needs are concerned, it is a necessity that their is an ample amount of information about our client (Nest Realty). We can’t form a report about a group, that doesn’t provide its viewers with the proper background information.

Outline for Draft

As a draft for this project, we will conjoin all of our data we’ve found about Nest’s social media presences and form it into a white paper. This white paper will be given to Nest as a suggestive tool they could use to maintain or enhance their social media presences.

For the most part we will stick with our two main concepts about Nest. Which are: making it mandatory for individual realtors to have a LinkedIn profile, and also Nest should communicate more with clients and followers on social media.

Using Pictures Ethically

When we see various pictures on the Internet, whether that's through google searchers or various other search engines, many of us do not think about the rights those pictures encompass or the ethical usage of them. Personally, I had not true knowledge of this until we just got to this particular project in my Business Writing Course at UNCW.

Last time, I came to you all talking about slidecast, and how effective and cool they were. Now I want to discuss with you some of the images I will be using on slidecast project. I will also be going  more in depth about how I will be using these photos ethically.

There are three different ways to ethically use photos; which are fair use, creative commons and original. Fair use is any copying of copyrighted material that's done for limited and trans-formative purposes. In other words, this type of copyright is used without having to obtain permission from the copyright owner.

Both of these images are examples of fair use. I found them by simply using Google search.

Creative commons is defined as the sharing and use of creativity and knowledge through free legal tools. To be more simplistic, creative commons is a simple and standardized way to give public permission to use and share your work. These photos can only be find when a particular creative commons search engine is used.

 

The above images are examples of those that are of creative commons. To obtain these images I used the creative commons provided to me by my professor (http://search.creativecommons.org/).

I will be using these images as graphics on my upcoming slidecast project. I feel they all contribute to the argument I'm creating regarding how Linkedin can be useful in the social media presence of real estate companies, and how it increases ones chances of finding a job.

The Perks of Google Presentations!

In my business writing course at UNCW, we are utilizing Google to create presentations. Here is the slide I created as an example of how to use PowerPoint on Google.

I chose to talk about LinkedIn because I think its very useful for many college students to utilize this resource when searching for jobs. The design of this slide was very beneficial to the concept of rhetoric. The color I chose for my slide was very subtle, it wasn't too bright, and didn't distract the viewer. I made the writing and the background color of the bubbles different to create a bit of contrast. I also kept my wording to a minimum, but I was still able to describe the photos and provide the necessary details to show people why this resource could be favorable to them. Its not visible in this photo but I was also able to incorporate some animations into this slide. I created it so that each photo and cluster of words would enter in from different sides of the slide by a click of the mouse. This made the slide more fun for the viewers