Progress Report (Memo)

Nest Realty has created a well-rounded social media presence thus far. From their facebook page to their official website, they do an awesome job incorporating ethos and visual rhetoric. Thus far in this service learning project, my team has collectively found information about Nest Realty’s social media presence that we feel could be utilized in a more beneficial manner. We have looked at Nest Realty official website, academic journals, and any other source we feel could contribute to the success of this project. This memo summarizes some of the work my teammates and I have done so far.

Findings

While doing our research on Nest Realty my teammates and I have come up with two ideas that we would like to propose to this company. Thus ideas are: making it mandatory that each employee has a LinkedIn profile, and also suggesting that Nest Realty does a better job with communicating with clients and followers on social media. Although, some employees do have a LinkedIn profile, we feel that it would be more beneficial to the company as a whole if everyone created a LinkedIn account. When it comes to communicating with clients and followers on social media, we feel it would be useful if Nest actually responded to some of the post they receive on their Facebook page instead of simply “liking” it. This will present a more engaging atmosphere with the company and its clients through social media.  Collectively, these ideas will build a stronger relationship between the realtor and client, which in turn could increase Nest Realty’s chances of a buy or sale.

Focus of Report

We will zone in on how these findings would most benefit Nest’s social media presences. We are hoping that from this information Nest will have even more of a successful buying/selling rate within their company.

Obstacles and Needs

Every collaborative report does not come easy. I do believe some of the obstacles my group will face is lack of communication with each other, and Nest. With this being a online course, times of communication can vary between group members and clients. As far as needs are concerned, it is a necessity that their is an ample amount of information about our client (Nest Realty). We can’t form a report about a group, that doesn’t provide its viewers with the proper background information.

Outline for Draft

As a draft for this project, we will conjoin all of our data we’ve found about Nest’s social media presences and form it into a white paper. This white paper will be given to Nest as a suggestive tool they could use to maintain or enhance their social media presences.

For the most part we will stick with our two main concepts about Nest. Which are: making it mandatory for individual realtors to have a LinkedIn profile, and also Nest should communicate more with clients and followers on social media.